Fast-growing online sportsbook and casino operator will continue to use the provider’s real-time business intelligence and CRM platform until at least 2024
KTO, the leading online sportsbook and casino brand, has extended its partnership with real-time business intelligence and CRM platform and service provider, AretoNet.
The multi-year extension runs until 2024 and allows KTO to continue to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features and tools.
This includes artificial intelligence, acquisition tracking, instant campaigns and AretoNet’s proprietary Messaging Channel, allowing KTO to execute contextual, real-time marketing campaigns that maximise player conversation and retention.
AretoNet also allows operators to fully analyse their database and run automated campaigns with full lifecycle analysis. Through the use of real-time data, operators such as KTO can make accurate decisions, launch campaigns and analyse effectiveness while reducing…