Mexican artisanal brand Caravana, inspired by the ancient Maya culture, is targeting global expansion following investment from Cho Ventures, the purpose-driven private investment office founded by entrepreneur Tony Cho.
Caravana was launched in 2011 by Jacopo “Jack” Lanniello with a focus on handmade ready-to-wear pieces, accessories, and lifestyle products using traditional weaving and hand-crafting techniques. The neo-artisan company also reflects the culture it honours, with 70 percent of its employees being Mayan and women making up 70 percent of its management team.
In a statement, Caravana said that Cho Ventures will help it become a “premiere sustainable lifestyle brand,” by expanding into new product categories, verticals, and global markets, as well as assisting with the development of new strategic partnerships.
Tony Cho, founder of Cho Ventures, said in a statement: “Our investment goes beyond fuelling Caravana’s strategic growth, as our values align with a focus on making a positive impact; celebrating and promoting indigenous cultures, rituals,…
