LONDON, April 28, 2021 (GLOBE NEWSWIRE) — Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform.
As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream ad networks focused on esports and gaming, owned and operated by Thece.
Ad units run within the Open Broadcaster Software (OBS) on livestreams of more than 100,000 esports and gaming influencers around the world, aggregated via their teams on platforms such as Twitch.
Esports and gaming has seen a significant rise in audience adoption over the past 12 months, fueled by the global 5G rollout, an expansion in gaming subscription services and lockdown restrictions and social distancing measures imposed following the global spread of the COVID-19 pandemic.
Around 1 in 3 people around the world (3.1 billion) now play video games (source: DFC Intelligence, 2020). However, an…