And that goes perfectly well with resetting the fashion industry
Everyone is talking about sustainability in fashion. And yes, that starts with sustainable and organic materials. But for fashion label Zoe Karssen it doesn’t stop there. On the contrary. “We have transformed our supply chain so that we produce what we sell,” explains general manager Franklin Thielsch. “Overproduction is no longer in our vocabulary.”
“Rocking items created on your demand & made of organic cotton. To contribute to a sustainable fashion industry” can be read on the Zoe Karssen website. It makes clear in one sentence what the ambitions are: to bring rocking fashion and at the same time structurally improve the industry and minimise the impact on the environment.
That is quite something. Franklin Thielsch: “But it is also really important. We no longer want to participate in this waste. That is why we have recently scrutinised every part of the chain, from design to delivery, and now we approach just about everything differently. It starts with design. Most brands are design-driven: each…