Sourcing denim should be as easy as buying a pair of jeans, that is with a click of a button. For most of us, this still seems like a distant future, but are we actually getting there?
Change within the denim industry is needed not only because of the pandemic, or because of advancements and availability of new technological tools such as 3-D design, Machine Learning, and the Internet of Things.
Digital transformation is needed to enable a paradigm shift within organisations with the aim of bringing them closer to their end customers. In the case of the denim industry it would be consumers.
But where does one start?
Digital Transformation in Denim – Setting New Standards of Service
As challenging as it is to sell in today’s world, it is becoming far more difficult to buy. With new technologies, product standards and service offerings emerging, customers will find it incredibly difficult to validate their purchase decisions.
The buying process in the B2B world isn’t linear and requires simultaneous interactions that end in an exchange of information. Access to the right…