Pacifica Beauty, the American vegan, cruelty-free, clean beauty brand, has received a strategic investment from private equity investment firm Brentwood Associates to accelerate the company’s growth.
The investment coincides with the appointment of a new chief executive officer and board member Nathalie Kristo, a former L’Oréal executive who before joining Pacifica served as Huda Beauty’s North America president, then chief executive based in Dubai, and Pacifica founder Brook Harvey-Taylor moving to the role of company president.
In a statement, Pacifica said that Kristo and Harvey-Taylor would work together to leverage Brentwood’s expertise as a growth-oriented middle-market private equity investment firm to accelerate the company’s omnichannel growth strategy and broaden awareness of the brand’s products.
Pacifica Beauty, founded in 1996, offers a range of products spanning skincare, haircare, cosmetics and fragrance. Its key product franchises include Glow Baby with vitamin C, Wake Up Beautiful with retinoids, and Stellar Gaze Mascara, which launched in 2013 as…