Department store John Lewis has launched AnyDay, a new brand designed in-house that aims to be more affordable, offering “great value for everyday moments” across homeware, technology, baby care and baby clothing.
AnyDay will be available from April 12 when its stores reopen, as well as online, and will include more than 2,400 “quality products at competitive prices,” explained John Lewis.
The new accessible brand has been developed to appeal to a “broader group of shoppers and their wide range of needs” and will be John Lewis’ most affordable to date, with prices being on average 20 percent lower than its current own-brand ranges.
Prices start at 1.50 pounds for a cotton face cloth and go up to 499 pounds for a three-seater sofa, explained the retailer. The line has been inspired by customer insight to deliver value for money on products its says it knows its customers “love and need for daily life,” while maintaining the John Lewis promise of quality and trust.
Pippa Wicks, executive director at John Lewis, said in a statement: “The AnyDay range signals…