Award-winning Pure Pet Food has raised a multi-million pound investment to accelerate the company’s growth with the company aiming to quadruple in size over the next four years.
The funds were raised from Mercia’s Northern Venture Capital Trust (VCT) Funds and the Northern Powerhouse Investment Fund.
Set up in 2012 by childhood friends Daniel Valdur Eha and Mathew Cockroft, Pure focuses on personalising pet nutrition using only natural ingredients, working with leading vets and nutritionists to offer the very best at every stage of a dog’s life.
Mat said: “The investment will help Pure continue to provide the very best service to our customers, create deeper connections, significantly grow our customer base, offer more personalised health-based products and services, develop and grow our retail proposition with Pets at Home and continue to lead the air-dried pet food market in the UK.”
“We started Pure after seeing pet food full of low-quality ingredients manufactured into highly-processed brown biscuits dominate the market. We knew there was a better way and…