Channel 4 has trebled its YouTube full episode UK views in 2024 – driven by the likes of UNTOLD, Hollyoaks, Murder Case: The Digital Detectives and Football Cops – leading the way in reaching digital natives on new platforms while building on its status as the fastest-growing streamer this year.
Its social output has amassed 1.8 billion UK views so far this year, helped by a trebling (+309% year on year) in UK views of full episodes of Channel 4 programming on YouTube. Channel 4 documentaries have been a key to growth, including 24 Hours in Police Custody drawing in record YouTube audiences.
Channel 4’s current affairs strand UNTOLD, which delivers digital-first investigations to viewers between the ages of 16 and 34, has also proved a hit with the likes of The Secret World of Boy Racers: bringing in 0.9 million UK views.
Last year Channel 4 show adopted a digital-first schedule for Hollyoaks with episodes airing on YouTube at the same time as streaming and linear – and across 2024 there have been 3.5 million global views…
