AN ONLINE fashion firm has launched an investigation into why the same items of clothing were sold for different prices across its fashion labels.
An investigation by the BBC revealed that that Dorothy Perkins and Coast, both owned by Boohoo which maintains a large distribution hub in Burnley and has recently announced a major expansion in the town, sold exactly the same coat but it cost £34 more at Coast.
The investigation also discovered price disparities across a range of Boohoo brands, including Oasis and Warehouse, however the company has said that the ‘miscommunication was not intentional’.
Responding to the BBC investigation a spokesperson said: “All Boohoo group brands work independently, and so this miscommunication was not intentional as teams are not privy to what’s being bought and sold across the other group brands.”
The investigation, prompted by BBC reporter Jennifer Meierhans found that:
- A coat from Coast cost £34 more than an identical coat sold at Dorothy Perkins while the Dorothy Perkins branding appeared to have been cut from the label in…