If you were thinking that fashion brands would cancel April Fools’ Day pranks due to the pandemic, think again. From Boden launching a new streetwear brand to Dune showcasing the hottest new heels made from toilet roll and Missguided creating a very innovative June 21st starter pack – fashion brands got creative this year.
Boden launches new streetwear brand – BDN 2.0
Boden loves an April Fools’ Day joke, in previous years they have stated that British manufacturers will no longer be able to produce the French-inspired stripy staple in the UK, and this year they are launching a new streetwear brand, Boden minus the vowels – BDN 2.0.
In a statement, Boden explained that BDN 2.0 would have a “fearless attitude and unique sartorial identity drawing from the creativity and energy of the global streetwear scene”. Their in-house print and design team took inspiration from the world’s very best street art and graffiti to produce truly unique print and design concepts including platform shoes and a three-bag-in-one design.
Founder Johnnie Boden added: “At Boden, we are…