Direct-to-consumer fashion platform a.k.a Brands has acquired Australian streetwear label Culture Kings for an undisclosed sum.
a.k.a said access to its platform will allow Culture Kings “to accelerate profitable growth in direct-to-consumer brands by leveraging collective scale and operational support within an asset-light, data-driven playbook of best practices”.
Founded in 2008 by Tah-nee and Simon Beard in Brisbane, Australia, Culture Kings is a streetwear retailer stocking a curated collection of over 100 global brands. The company has an online presence as well as a network of physical stores, each of which hosts a rotation of DJs and is decked out with interactive games.
“Culture Kings is a leading digital and retail destination and exactly the kind of hyper-innovative brand that a.k.a. is designed to support. Through their unique and immersive approach, Tah-nee and Simon have built a compelling business with a highly loyal and extensive customer base,” said Jill Ramsey, CEO of a.k.a. Brands.
Culture Kings eyes new markets under new owners
Ramsey added that the…