Investing in Lego is more lucrative than gold, art and wine, according to a study – as long as you pick the right sets.
Researchers found the value of second hand Lego rises by 11% annually, outperforming more traditional assets.
Researchers at the Higher School of Economics in Russia said “Lego investments outperform large stocks, bonds, gold, and other typical ‘hobby investments’ such as wine or stamps”.
Sets such as the Millennium Falcon, Death Star II and Imperial Star Destroyer from Star Wars, as well as the Taj Mahal, are among some of the most valuable.
Victoria Dobrynskaya, an associate professor at the Faculty of Economic Sciences at HSE, told the Guardian: “Tens of thousands of deals are made on the secondary Lego market. Even taking into account the small prices of most sets, this is a huge market that is not well known by traditional investors.”
However she cautioned that not all sets were equal, with only real Lego fans able to “sort out the market nuances and see the investment potential in a particular set.”
Higher returns were found in “seasonal, architectural…