Snack innovator Michael Heaslip has successfully negotiated the serious challenges of Covid-19 and Brexit to land a substantial deal with one of the biggest supermarket groups in Europe.
Michael, the founder and managing director of Food Stories, the Belfast-based developer and producer of healthy crisps and popcorn, has signed a contract to supply Colruyt Group in Brussels, Belgium’s biggest retailer which also has subsidiaries in France and Luxembourg and employs around 30,000 people in Europe.
In addition, the family owned retailer is a Spar brand franchisee in Belgium. The group turned over £8 billion in 2020 and competes directly with market leading German discounters Aldi and Lidl.
The new deal, the Northern Ireland snack producer’s biggest to date in Europe, has led to it supplying its Pinkfinch branded veggie and fruit crisps to 220 Colruyt supermarkets throughout Belgium.
“This is hugely significant business for us in what has been an immensely challenging year especially due to the challenges of…