Mention Me raises £18.54M for referral platform
Mention Me, the customer advocacy platform, has secured a £18.54m Series B round led by Octopus Ventures, with participation from Eight Roads Ventures.
The London-based scaleup helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity.
Mention Me will use the funds to support its vision to make every brand think advocacy-first by expanding into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP) and developing its product offering. This includes further development of Mention Me’s approach to applying AI and machine-learning to referral data, so brands can more effectively identify their biggest fans and optimise the wider customer experience to drive customer advocacy.
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