Data privacy is top of mind for online sellers, and for good reason: Regulators in China, Europe and North America are taking an interest, and iOS 14.5 allowed many consumers to disable data tracking, with negative consequences for companies that relied on Facebook’s granular ad targeting.
Bearing those factors and others in mind, Ben Parr, president and co-founder of e-commerce marketing platform Octane.ai, shared his e-commerce predictions for 2022:
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Personalization and zero-party data become critical.
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E-commerce embraces web3 and NFTs, but what will that look like?
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Live shopping goes mainstream.
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Slow but gradual improvement to the supply chain.
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If you manage an e-commerce startup’s brand, this is a helpful overview; Parr even weighs in on whether startups need to begin putting NFTs on their virtual shelves this year.
“I’m also eager to see brands utilize tokens for loyalty and rewards, a topic I’ve heard people discuss but not yet embrace.”
My…
