LEXINGTON, Ky. — The University of Kentucky is taking steps toward evolving with the growing popularity of esports and has implemented events aimed at making competitive gaming appealing to more people.
What You Need To Know
- Popularity of esports growing nationally
- University of Kentucky among first in the country with its type of program
- Gaming and esports participants are typically male
- All-female tournaments at UK aim to engage women
Heath Price, associate chief information officer in information technology services at UK, has played a significant role in bringing an esports program to UK’s “The Cornerstone” facility, which contains the University of Kentucky Federal Credit Union Esports Lounge. Price also helped broker the now 18-month-old partnership between UK and well-known esports company Gen.G, which has led to several programs to engage esports fans, gamers and students, including the ChallengHER series. The ChallengHER series is an all-female tournament to promote an inclusive and positive environment for women in esports. The competitions took place…
