The UK’s Competition and Markets Authority (CMA) cautions that artificial intelligence’s (AI) future role cannot be assumed to be positive despite its rapidly growing role in everyday life. Its chief executive, Sarah Gardell, said big players dominated the space that often lacks sufficient consumer protection.
In addition, the major companies often control two or more elements of critical infrastructure. Microsoft, Alphabet, and Amazon each operate data centers and servers in addition to their software, search, and online shopping businesses.
UK AI Consumer Protection Must Give People Options
In the short term, the concentration of power could expose consumers to false information, AI fraud, and fake reviews. In the long term, dominant players could consolidate their AI dominance and harm consumers through high prices.
The potential for abuse means that AI’s future is far from certain, Gardell suggests.
“We can’t take a positive future for granted. There remains a real risk that the use of AI develops in a way that undermines consumer trust or is dominated by a few…
