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Twitter and Snap run far behind Facebook and Google in digital advertising revenues, but their quarterly results on Thursday suggested the two social media companies were finally achieving significant success with their sales growth initiatives.
As Hannah Murphy in San Francisco reports, Twitter cited “revenue product improvements, strong sales execution and a broad increase in advertiser demand” as primary drivers of a 74 per cent year-on-year rise in revenue to $1.19bn during the second quarter, beating Wall Street expectations.
The company recently improved its targeting capabilities and made it simpler for smaller businesses to run campaigns. User engagement with adverts rose 32 per cent in the quarter.
In an FT interview, chief financial officer Ned Segal said Twitter wanted to increase ecommerce, as…
