As the world of gaming balloons in size, the UN Environment Programme has branded it an ‘untapped resource for encouraging engagement in environmental issues.’
Increased screen time might not be the most obvious solution for connecting people with the environment, but as the number of gamers worldwide is predicted to reach 2.9 billion at the end of this year, the industry provides ample opportunities to draw attention towards environmental concerns – particularly for younger audiences.
When Toby Hunt was generating ideas for what would eventually become the Earth Cubs app, he wanted children to learn about environmental issues through a positive lens to counter the consistent sense of doom surrounding conversations on climate change.
“There’s a kind of eco-anxiety created by the messaging about how we’re cutting down the rainforests and it’s all a disaster. It can be quite scary. I’d much rather they heard about the wonder and awe of natural environments and learnt how to save them,” said…
