SAN FRANCISCO–(BUSINESS WIRE)–Today, Allison+Partners released a new global research study of more than 1,000 tech marketing and PR decision-makers across the U.S., Germany, U.K., Singapore and China, providing guidance on the latest tech PR debate – when it comes to storytelling, which comes first…the brand or the product? “Technology PR’s Tug of War: The Battle of Brand vs. Product” details the ongoing challenges in-house teams face when it comes to balancing product PR with the desire to showcase their company’s value, mission and purpose and helps brands find a path to drop the rope and move forward.
“In the last two years, the world has changed in ways we can’t yet predict. We’re more reliant on technology for a sense of connection than we’ve ever been. It underpins our daily life and people are ever more aware of it,” said Jordan Fischler, Partner at Allison+Partners. “That awareness comes with a responsibility to make sure people understand the larger impact that a technology brand is making in their lives and globally.”
Added Karyn…
