BRUSSELS–(BUSINESS WIRE)–Regulatory News:
Targetspot, a division of AudioValley (Paris:ALAVY) (Brussels:ALAVY), today announced their continued investment into the mobile gaming sector with the launch of a specialist division in 2022. This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media – on track to surpass $120Bn in 2021 according to App Annie.
Targetspot CRO, Alex Ouhadi, “At Targetspot we focus on multidimensional audio advertising. The biggest audio advertisers are looking for ways to innovate and to reach new audiences and the feedback on the gaming environment has been overwhelmingly positive. They are excited to see how this category develops.”
While stressing the need for patience as the two industries adapt, Ouhadi is very enthusiastic about where the development can lead. “It will take time and our initial focus will be on stabilising the environment and winning over our traditional advertisers. But…
