Perwyn, a family-backed private equity and growth capital investor, has led a $30m Series C funding round in Lookiero, the online personal shopping service.
Founded in 2015 by Oier Urrutia, Lookiero combines the expertise of personal shoppers and a deep understanding of its customers with in-house recommendation algorithms to provide a fully personalised style experience to customers.
By employing a customer’s style profile, Lookiero delivers a carefully curated selection of five pieces of clothing and accessories to fit a customer’s individual size, style, and preferences. Customers then decide which items to keep or return (at no additional cost), enabling Lookiero’s technology and personal shoppers to learn through feedback and improve future selections.
With a team of over 400 people, Lookiero currently has over three million registered users and has grown revenue by over 50% in the first half of 2021 year-on-year. Furthermore, Lookiero has increased the number of items that customers keep in each box by nearly 50% in the…
