Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.
The multi-year partnership, which features branding on the RB18 and race suits, is aimed at F1’s growing audience as increasing technological advancements help to service and provide fans with new and unique ways to enjoy the sport.
The new relationship enables both Red Bull Racing and PokerStars to reach audiences who share similar passions and interests, while rewarding and engaging existing fans and players in new and unique ways with F1-fuelled entertainment, as well as epic experiences, promotions, competitions, and content. The partnership will come to life across PokerStars’ full offering of PokerStars Casino, PokerStars and PokerStars Sports products.
Red Bull Racing Team Principal and CEO, Christian Horner, said: “Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. In our sport we see constant evolution, not…