Basma, a dental startup that offers a particular variety of Telehealth called Teledentistry, has secured $3 million (approx £2.1 million) funding in Series A round.
Who backed Basma?
The investment round was led by MEVP with the participation of SOSF, IM capital, and returning investors iSME, Cedar Mundi Ventures, and IFA capital.
The London-based company plans to use the fund to hire new talent, expand infrastructure technology, and growing a network of partner dental care clinics across the GCC to reach more countries and cities.
Democratise dental care
Dr. Cherif Massoud and Hrag Hayrabedian founded Basma to democratize customers’ experience in dental care. The UK company is a direct-to-consumer healthcare brand that wants to give customers straighter and brighter teeth.
The company adopts a particular variety of Telehealth called Teledentistry. Basma’s platform connects patients to orthodontists who track the progress of treatment and schedule consultations via a digital platform.
Reason behind the remote treatment
Basma says people find remote dental treatment is…