VALLETTA, Malta, June 21, 2021 /PRNewswire/ — Kindred continues to collaborate with Relax Gaming to create avatars exclusively for Kindred customers. This special collaboration results in the design of industry-first LGBTQ+ avatars exclusive for Kindred customers and springs from an internal Kindred Group network idea to celebrate the Pride Month.
Kindred Group has together with Relax Gaming created industry-first LGBTQ+ avatars, available exclusively for Kindred customers. The idea of designing unique LGBTQ+ avatars was developed in Kindred’s LGBTQ+ Network meetings. Following a discussion between Kindred and Relax Gaming, an avatar design like the exclusive HexaBingo/HexaPro avatars was developed. The LGBTQ+ avatars blend in with current avatar options but provide an alternative option for customers to present themselves online.
“The accumulative impact over time of these adjustments and inclusion is important for minority-identifying individuals and I am glad that we, as a company, can be a part of that. Internally it means Kindred employees can be proud to work for a…
