Gaming Innovation Group (GiG) has penned a new partnership with Kaizen Gaming, supplying its GiG Comply tool to the Greek multinational operator.
GiG Comply, an automated marketing compliance solution, scans more than 30,000 web pages each day for content including igaming ‘code red’ words, links and regulatory requirements across multiple jurisdictions.
Jonas Warrer, Chief Marketing Officer at GiG, commented: “We are happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business.
“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe.”
By integrating the solution, Kaizen Gaming will be able to ‘remain proactive and in control of their affiliate marketing’.
This will be done by ensuring that affiliates are aligned with the operator’s…
