With autumn almost upon us and a summer of increased sales and eased pandemic restrictions coming to an end, this is a time for businesses to take stock and reflect on what has been a most difficult and trying 18 months. There have been highs and lows since the advent of the pandemic, but for many firms the back end of 2021 is all about restoring and preparing for a big 2022. And that means modernising. Here’s how you’ll go about bringing your brand in line with current standards and trends.
Design
When it comes to modernising your brand, you should first think carefully about what your firm’s design ethos says about you. It doesn’t matter if you’re customer-facing or if you work with other businesses – you need to be presenting a holistic image of modern efficiency if you’re to attract custom and impress people who come across your brand. This means updating your logo, your colour scheme and your website to reflect modern values and styles – keeping with the developing trends that are always evolving on the internet. Those brands that haven’t redesigned in years should make this stage a priority in their modernisation.
Personality
Brands change. They need to in order to survive. Just look at some of the world’s biggest businesses, and how they’ve stuck around for so long despite a vastly changed world: they adapt. And so should you. One of the best ways to engineer this adaptation is to think about your brand as a personality. Modern companies strive to be straight-talking, transparent and personable – leaving the professional, cold persona behind. This is something you should strike towards as you aim to modernise how your brand comes across to consumers.
Ethics
The world has, over the past half-decade, become a great deal more inclusive and aware of injustice. In particular, there’s been a huge push to see racial equality move up the political agenda, and the climate crisis is attracting more and more attention, too. If your firm can show a commitment to helping in these two fields, you’ll impress modern audiences. Strive in all you do for equality and accessibility – and don’t be afraid to engage with agencies like Eleven Marketing, which specialise in creating accessible content, to help get you there.
Technology
Consumers expect the very best user experience from your website and your app. They’ve been blessed with some of the most intuitive and seamless digital experiences from the big-hitters in the online world, and that means their expectations are high. For your business, the upshot of these high expectations is that you’re going to need to embed new technology into your firm. Make payments simpler and easier. Make sign-ups and forms that bit more effortless. Also, make your website a joy to explore. All this can be achieved with the help of experienced web designers, all of whom will have the finger on the pulse of the changing digital world.
Companies must modernise, or they become irrelevant. Use the tips outlined above to get your business up to speed with the modern world, attracting more custom as a result.
