LEXINGTON, Ky. (Feb. 20, 2024) — The University of Kentucky and global gaming and esports organization Gen.G announced the return of their highly anticipated online only, open to all NBA 2K tournament, Hoops at Home, now in its 5th year. Originally launched in 2020 for UK students to stay connected during the COVID pandemic, Hoops at Home has quickly become a popular mainstay for the school and has developed into a pillar of the university’s esports program.
“UK’s Big Blue Nation defines premier basketball heritage, and we encourage anyone who wants to be involved in the overall community of video gameplay to participate in Hoops at Home,” said Heath Price, AVP for partnerships at UK. “We have a broad community full of varying interests when it comes to video games and sports across the Commonwealth, and we want to continue to offer opportunities for Big Blue Nation fans anywhere a chance to engage with us.”
The tournament will have UK-based broadcast talent calling the matches, including Trenton Upchurch and three-time winner of Hoops at Home, YouTuber and…