Using its own Growth Score, Adjust created a global map to highlight mobile app trends outside big, mature markets — showing app marketers where the highest growth potential can be found.
“Now more than ever, mobile marketers need a roadmap to identify just the right users, in just the right locales, at just the right points in their journey,” said Andrey Kazakov, Chief Operations Officer of Adjust. “Adjust’s data, coupled with Facebook’s insights into user preferences and actions, enables marketers to target and retain their most highest-value users.”
Highlights on standout verticals and regions include:
- Gaming wins globally: Following on from the findings in Adjust’s Mobile App Trends last year, games were the top-ranking vertical. This is largely due to innovative business models like hyper casual, instantly playable games that are designed to engage with simplistic, satisfying mechanics.
- Latin America dominates gaming, as increased accessibility and growing urban populations spur rapid mobile development. Three of the top-five countries in gaming are in Latin…
