Floods are devastating. They rip asunder communities, wipe out neighborhoods, force the evacuation of thousands of people every year and recovering from them can take years — assuming recovery is possible at all. The U.S. government estimates that floods in recent decades (exclusive of hurricanes and tropical storms) have caused an estimated $160 billion in damage and killed hundreds of people.
One would think that we should have a real-time model for where water is and where it is going around the world, what with all of those sensors on the ground and satellites in orbit. But we mostly don’t, instead relying on antiquated models that fail to take into account the possibilities of big data and big compute.
FloodMapp, a Brisbane, Australia-based startup, is aiming to wash out the old approaches to hydrology and predictive analytics and put in place a much more modern approach to help emergency managers and citizens know when the floods are coming — and what to do.
CEO and co-founder Juliette Murphy has spent a lifetime in the water resources engineering field, and saw…
