Entain, the leading global sports betting, gaming and interactive entertainment operator, is to launch a global innovation hub, Ennovate, with a first lab to open in London. Ennovate will invest up to £100 million in innovation projects, start-up investments and collaborations with UK, European and global partners, with £40 million specifically earmarked for innovation investment in the UK.
Ennovate supports Entain’s ambition to be a global leader in interactive entertainment, providing great products and moments of excitement for customers. As media, entertainment and gaming converge, customers expect richer experiences, with greater variety of content, immersive experiences, personalisation and social interaction which increase their enjoyment and engagement.
First technology companies working with Ennovate include Verizon, BT, and Theta Labs, all looking to develop ground-breaking experiences for customers in gaming and interactive entertainment. Not-for-profit organisations are also collaborating with Ennovate, using technology…
