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If you ever bump into Kevin Ellis, the 58-year-old boss of PwC UK, take a look at his right wrist.
On it, there will almost certainly be one of those fitness watch gadgets that people wear to see how fast their heart is beating and whether they walked as much on Tuesday as they did on Monday.
In this case, it is a Garmin Vivosmart 4 tracker and Ellis keeps it strapped on in bed, in the shower and of course when he is trotting off to reach his goal of 600 “intensity minutes” of exercise each week.
“The only time I take it off is for a recharge,” he said the other day, adding he thought most of his board at the accountancy group had been wearing the devices as well. “I didn’t ask the board to do it,” he said. “Everyone was just interested.”
Well they might be, since Ellis’s Garmin is not exactly what it seems.
It is one of 1,000 fitness trackers PwC offered to its UK staff last year, after the first Covid lockdowns began, to test an algorithmic system…
