EE and Xbox have unveiled a new, interactive installation at a seafront landmark to celebrate their new partnership.
The BT-owned network has installed a 5G gaming bench on Brighton Palace Pier to mark the launch of its Xbox Game Pass Ultimate mobile add on, which provides across to over 100 Xbox games on the go.
Influenced by its seaside setting, the pier’s pitstop bench surrounds gamers with the sights, smells and sounds of the seaside, transporting them to another world when playing games set on or around the ocean.
The bench will remain at the Pier until Sunday, June 13.
Pete Jeavons, Director of Marketing Communications at BT and EE said: “Our recent research shows that gaming on the go is continuing to rise and as the UK’s best gaming network we wanted to enhance this experience in a fun and truly immersive way.
“In celebration of our new Xbox Game Pass Ultimate add-on, which gives our customers unlimited gaming data and access to over 100 games, our aim is to provide the best…