DAZN is reportedly targeting the Premier League broadcast rights package that is currently held by Prime Video.
The Daily Mail believes that the broadcaster sees the package as more attainable than those currently held by Sky Sports and TNT Sports. It is thought that Prime Video paid around £90 million for 60 live matches in the last cycle, which had been rolled over from before due to the pandemic.
With the number of games available to domestic broadcasters set to grow by around 60, the package is expected to be expanded to include some Sunday games played by teams in the Europa League as well as more midweek gameweeks. This could lead to a rise in price, which the Daily Mail thinks could go up to £300 million-per-year, that Prime Video may baulk at paying.
DAZN chief financial officer Darren Waterman spoke to Broadcast Sport earlier this year, and he explained its UK strategy: “My view is that we can enter any market and build the DAZN business. There are many markets, and the UK is certainly an important market because it’s where we’re based. It’s not…
