Australian design platform Canva announced today the acquisition of Affinity, a creative software suite for professional photo editing, illustration, graphic design, and page layout created by UK parent company Serif.
Affinity has developed a suite of creative tools for professional designers and photographers that are trusted by over 3 million customers worldwide.
It offers extremely fast and highly responsive tools that deliver on all the photo and vector editing tasks required by professionals. These tools are used to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines, and much more.
Serif employs approximately 90 people and is based in Nottingham, UK.
The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools.
According to Canva co-founder and COO, Cliff Obrecht:
“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core…
