Allwyn Entertainment is set to be the next operator of the UK National Lottery after being named the preferred applicant by the Gambling Commission Tuesday (March 15).
Allwyn has been selected as the preferred applicant over rival bidders Sisal and The New Lottery Company, with incumbent operator Camelot Lotteries selected as the reserve applicant.
The Gambling Commission said that Allwyn has committed to investing in the National Lottery to deliver growth and innovation across the Lottery’s products and channels, resulting in increased contributions to good causes, subject to the protection of participants and propriety.
“Our priority was to run a competition that would attract a strong field of candidates. Having received the most applications since 1994, it is clear that we’ve achieved just that,” said Andrew Rhodes, Gambling Commission chief executive.
“I am confident that the success of the competition will lead to a highly successful fourth licence – one that maximises returns to good causes, promotes innovation, delivers against our statutory duties, and which…
