David Beckham’s Guild Esports has signed Olympic partner Samsung as its latest sponsor.
It is Samsung’s first partnership agreement with an esports organisation in the United Kingdom.
This is the fourth partnership secured by Guild Esports since its flotation on the London Stock Exchange last October.
Guild Esports was co-founded in June 2020 by Beckham, the former England football captain.
The contract value, which is confidential, will be paid in two instalments over the initial 12-month period.
This will comprise 50 per cent in the form of a payment to Guild, and 50 per cent as value in kind, for which Samsung will be providing monitors for Guild’s Academy, pro-players, streamers and staff, along with displays for rooms in the Company’s London headquarters, later this year.
“We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating a commitment to our audience by aligning with best-in-class brands throughout our partner family,” Kal Hourd, Chief Executive, said.
“Guild has become the fastest growing esports organisation in Europe…
