Nordic producer Viaplay has launched its own streaming service in the UK today, piling in on the crowded video on demand market.
The direct-to-consumer packages are priced between £3.99 and £14.99 a month, with content focusing on Nordic storytelling.
There are more than 1,000 hours of Viaplay original content, as well as curated third-party series and films. The more expensive package also includes live sports, including all European Qualifiers for the UEFA EURO and FIFA World Cup played by the Scotland, Wales and Northern Ireland men’s national football teams, along with the UEFA Nations League and friendlies, until 2028.
Viaplay will also show LaLiga, Scottish Cup, Scottish League Cup and Coppa Italia football; BKT United Rugby Championship, Rugby Football League and TOP 14 rugby; NHL, IIHF Ice Hockey World Championship, Champions Hockey League and Elite Ice Hockey League; CEV volleyball; KSW mixed martial arts; EHF handball; ISU figure skating and speed skating; and World…
