72% of consumers are apprehensive about the potential misuse of their health information by external entities

Study finds that lack of informed consent is the #1 data privacy concern of U.S. consumers in the healthcare system

WARRINGTON, England, Oct. 24, 2023 /PRNewswire/ — Today Cassie, the consent management platform serving Fortune 500 companies globally, unveiled a new research report about consumer’s level of uncertainty with consent and data management within the U.S. healthcare system. Cassie’s new Prescribing Privacy Healthcare Report, which surveyed more than 800 U.S. consumers, found the majority concern for consumers with modern healthcare data practices is the lack of informed consent. Transparency and trust were noted to be a high priority when sharing data for consumers in addition to better patient education surrounding healthcare data privacy practices.

In the age of technology, healthcare providers are facing a critical challenge: gaining the trust of consumers who are increasingly concerned about protecting their data privacy. Notably, Cassie research reveals that 50% of consumers trust tech companies more than healthcare providers to protect their data, underscoring…