Diadora was born in 1948 as a mountain shoe producer. Since then, it has
grown into an international player in the sports, lifestyle, and utility
(safety) markets for shoes.
Today, the brand is present in more than 60 countries across the world and
is continuing its expansion thanks to a vast array of products belonging to
three different categories: footwear and apparel, centered on sport
performance lines – with a special focus on running, tennis and soccer – on
fashion and style, with the high-end Heritage collection and an urban
Sportswear line and safety. FashionUnited spoke to Enrico Moretti Polegato,
Chairman of Diadora about his plans for competing in the highly competitive
sports market, his plans for the German market, and the production line in
his home country.
In the German market, you are present both with sportswear as well as
with your utility lines. How do you summarize Diadora’s positioning in
Germany?
Sports is the brand identity of Diadora. Even though we have three
different branches of activity, the new projects are always born from
sports. In Germany,…
