Pinnacle has strengthened its in-play betting offering after signing a partnership with DeckPrism Sports to utilise its proprietary models.
Through the partnership, Pinnacle will benefit from DeckPrism Sports’ technology and modelling capability which the online operator believes will help ‘take its betting product to the next level’.
Marco Blume, Trading Director at Pinnacle, said: “Everyone knows that in-play betting is where the action is nowadays. It’s great for the customer, but it presents a unique challenge to a bookmaker.
“Pinnacle thrives on this, and we have proven time and again that we will take on these challenges in order to give bettors what they want. There are so many moving parts to in-play coverage and so much more experience and technology required to get things right compared to pre-game.
“We’ve partnered with DeckPrism Sports because they are head and shoulders above others in this field. Through this collaboration, we’re setting the gold standard for the industry to follow. We had a great product before,…
