It follows the opening of Sports Direct’s Manchester Arndale flagship in March 2023
A new Sports Direct has arrived inside Trafford Palazzo.
Following the success of the Manchester Arndale flagship store, which opened in March 2023, Frasers Group plc has unveiled its latest addition to the region.
The new location spans 30,000 sq ft over two floors and dedicated areas set out for various sports categories and options for men, women and kids.
All the leading sports and lifestyle brands can be found there from top global names like Nike, adidas, Puma, Under Armour, New Balance, ASICS, Skechers and Jordan.
The store also integrates brands from Frasers Group, including USC and GAME, and means that the GAME store inside the Trafford Centre is closing down this summer.
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Commenting on the opening, Lauren Barrie, group head of retail at Frasers Group, said: “The opening of Sports Direct at Trafford Palazzo underscores our…
