Sports media can be very powerful. It comes in a number of different forms from print to television and social media. It can shape public opinion and create narratives around teams and athletes which in turn can have a huge impact on betting behavior.
A change in sports media and betting
Sports media has always been a source of entertainment and information for fans. However in recent times, it has become bigger and more pervasive, now reaching a wider audience. Sports broadcasters like the NFL network for example, stream for 24 hours a day. Live streaming provides a platform for all types of sports, and social media is a huge outlet for sports news.
This has provided more accessibility to the sporting world for sports fans to connect and engage with. Bettors have more access to real-time information such as predictions, analytics and even injury reports. This surge in media has had a huge influence on how people approach betting. The rise of online betting sites has made sports betting a lot more accessible.
The role of sponsorship and advertising
Sponsorship…
