Zoe Karssen is a brand with ambition. The Dutch label not only wants to make beautiful clothes for headstrong women, but also wants to transform the clothing industry. The brand will soon launch Zoe On Demand and Zoe By Me. “And later Zoe On Stage will follow,” says general manager Franklin Thielsch. “With Zoe, we want to make an important contribution to a better world. And yes, that means going off the beaten track.”
It is only six months ago that the promising fashion brand Zoe Karssen was revived under the leadership of Franklin Thielsch of Fashion Invest. Meanwhile, Erik Frenken, as creative director, is taking care of the new creative plan. Remarkable steps have also been made in the field of supply chain management, distribution and stock management. Franklin Thielsch: “The clothing industry needs to change, and that is exactly what we are doing now. The first ‘reforms’ are a fact as far as we are concerned.”
Commercial trends vs creativity
The basis for the reforms at Zoe Karssen is the collection and interpretation of data. “We do that with Edited,” explains Thielsch….
