If you’re into all things beauty – which you obv are, seeing as you’re here – you’re going to be very excited with the news that’s just come in. The beauty guru whose makeup wizardry has taken social media by storm, NikkieTutorials (real name Nikkie de Jager), is launching her very first beauty line, and we predict it’s going to be a viral sell-out.
Nimya describes itself as a fierce, boundary-breaking brand that provides you with the tools to your true self. Much like Nikkie’s makeup videos – featuring everything from bold tie-dye eyeshadow tutorials to honest, BS-free product reviews – Nimya’s MO is all about embracing the world of beauty in whatever way that means for you.
“I’m so excited to finally be able to share Nimya with the world!” Nikkie tells GLAMOUR. “I have been working on the brand and these products for nearly three years and I feel so, so good…