- Latest neuroscience research shows DIY uniquely offers both stimulation AND relaxation to UK’s army of DIY-ers, fostering positive ‘authentic’ pride
- Learning DIY from YouTube, TikTok, and other platforms not only enhances practical skills but also creates a deep sense of personal pride
DIY is no longer just about fixing shelves or redecorating rooms – now it’s fuelling the nation’s pride and sense of accomplishment, as millions of Brits learn DIY skills from social media.
Watching experts or influencers on platforms like YouTube and TikTok has made DIY more accessible, helping people improve their skills and experience the lasting sense of ‘authentic pride’ that comes from doing it themselves.
That’s according to a new study on behalf of Wickes, which reveals experts in the field now believe DIY is uniquely beneficial as it both stimulates AND relaxes the brain. Whether your newly installed kitchen gleams or your hand-built bookshelf shows signs of loving use, the feeling of “I made this” remains a powerful source of long-lasting satisfaction.
The…
