Credit: Fabio Grandis from Pixabay
You would think that a global pandemic would prove fatal for any new media business. But over the last 18 months, slow journalism start-up Tortoise has created a membership community of over 110,000 and a monthly social reach of 12 million. This growth is driven largely by word of mouth – half of their new members come from member referrals.
Tortoise went live in 2019, seeking to offer a cure for news fatigue by giving people somewhere to go when they feel overwhelmed by the relentless news cycle.
Given the sense of uncertainty and isolation triggered by the pandemic, Tortoise’s director of communications Tessa Murray said it…
