After serving as an icon for nearly 60 years as the inspiration behind Andy Warhol’s famous pop art, the Campbell’s soup can is getting a redesign – and is going up for sale as a ‘non-fungible token’ online.
Its 1960s mod style meets the world of bitcoin as the proceeds from the ‘NFT,’ which allows people to buy virtual shares of a piece of art, goes to a hunger for fighting charity.
Through the redesign the company said Tuesday it hopes to evoke, the ‘same sense of comfort, goodness and Americana,’ as the previous label did, with familiar flourishes such as the slanted ‘O’ in soup, and the cursive Campbell’s font that came from the world’s first ready-to-eat soup: Campbell’s Beefsteak Tomato, in 1895.
That familiarity, as the story goes, was what brought Warhol to recreate the can in 32 paintings he produced from 1961 to 1962.
The form came from the artist’s roots in the previous decade as a window dresser in New York City, where he designed commercial displays intended to draw shoppers in.
Campbell’s announced the first redesign of its iconic soup can label…
