UK-based Pets Choice has snapped up vegan dog food brand Hownd from domestic peer Power Pet Brands.
Financial details were not revealed.
Lancashire-based Pets Choice is aiming to grow its share of the “premium and advanced nutrition sectors” with this acquisition, according to a statement today (16 July).
Established in 2015, Hownd produces a range of plant-based wet and dry dog food, wellness treats and cruelty-free certified pet-care products. It will join brands such as Webbox, Bob Martin, Felight and TastyBone.
Pets Choice will be taking over the…
